Optimizing Your Digital Presence in 2021
Optimizing Your Digital Presence in 2021 If 2020 taught us anything it’s the importance of a strong online presence for businesses. Not only are consumers shopping online more than ever, but they're also searching for information. Before buying anything, most people...
Case Study: United Way of Lake & Sumter Counties, FL
Case Study: United Way of Lake & Sumter Counties, FL The United Way of Lake & Sumter Counties (UWLS) wanted to update their websites design with a more modern appearance. The design also needed to be responsive for use on a variety of devices including desktop...
Understanding Color Theory for Web Design
Understanding Color Theory for Web Design Last week’s blog addressed the importance of color scheme in increasing website engagement. We addressed color psychology, visual hierarchy, and website accessibility. We also provided a few handy tools to help you get...
Use Your Color Scheme to Increase Website Engagement
Use Your Color Scheme to Increase Website Engagement As you probably already know first impressions are everything, especially given the fierce competition for consumer attention. Studies indicate that the average person has an attention span of about 8 seconds. Given...
Case Study: AirPal Spectra
Case Study: AirPal Spectra AirPal Spectra wanted to improve the front-end, of their pre-existing website with a modern and responsive design. They also wanted to add a “Contractor Portal” where registered users could access special pricing available for contractor...
Designing a Website that Won’t Break the Bank
Designing a Website that Won't Break the Bank Designing or redesigning your companies website can be costly. Many organizations try to offset these costs by designing their own site using a website builder like WordPress or Wix. One of the biggest factors in...
Make Employment Accessible
Make Employment Accessible October is National Disability Employment Awareness Month, so, to mark this we wanted to talk about accessibility in online hiring. Many organizations include employment opportunities directly on their website by way of a “careers” page....
Using Your Website to Work From Home
Using Your Website to Work From Home Since March, many people have had to make the tough transition to working remotely. Eight months later, some people have gone back to in-office work, but many companies have realized that remote work needs to be the new normal for...
Important Features for Every Website’s Homepage
Important Features for Every Website’s Homepage The homepage of your website sets the stage. It invites people in and encourages them to explore your website further. For many people it may be the first impression they have of your company or organization. First...
DIY Website Problems & Solutions
DIY Website Problems & Solutions Website builders like WordPress, Wix, Weebly, and GoDaddy make creating your own website easier than ever. That is way so many individuals and businesses opt to create DIY websites for to promote themselves, especially...