Seamlessly Integrate Social Media Into Your Website
An active social media strategy is vital part of boosting visibility for brands and companies. Things like paid advertisements and influencer advertising can help you connect to a wider audience. Social media also gives your audience the ability to like, comment, share, and review your company. This allows them to interact with your brand in new ways.
However, even with the rise of social media marketing, a good website is still the most important marketing tool you have. Many companies make the mistake of replacing a website with social media. But social media should really only be used as a tool to drive customers to your website. This is because, on your website you can guide the experience of your audience by eliminating distractions.
So, how can companies keep their website at the forefront of their marketing efforts, while still harnessing the power of social media? The answer is to integrate social media into your website. Social media integration involves using social media to extend your marketing efforts. It enables you to redirect your social media audience to your website, while making your social media accounts accessible to your website audience.
Below are several tips for how to seamlessly integrate social media into your website.
Encourage Website Visitors to Share Your Content
Add like and share buttons to your blog posts, videos, and product pages to encourage people to talk about your website content. When adding these social share buttons keep things simple. Focus on the platforms that are most relevant to your brand and the products you are selling. In other words, you don’t need to include every single social media platform, just the most important ones.
Add a Social Media Feed to Your Website
Incorporating live feeds of your social media posts into your website helps keeps the content on your website fresh (as long as you post regularly). And fresh website content is key to search engine optimization. Just remember when integrating social media feeds into the site, to be sure all of your social content fits with your existing brand. So use consistent colors, fonts, images, and layouts for all your marketing materials.
Make Signing Up or Logging-In Simple
For websites, such as ecommerce sites that require users to “create an account,” consider letting users to sign in with Facebook, Twitter, or Google instead. Not only does this make things easier for users, but it also allows you to collect more complete and accurate data.
Almost every major social media platform allows for some form of video sharing. This allows you to post tutorials, commercials, product videos and more. These videos can be integrated into the site (while still being hosted on a platform like Facebook). You just need to make sure that when you post videos, they are available for public viewing.
Connect Social Media Links
The most basic, but perhaps the most important way to integrate social media into your website is to include links to your accounts. One popular way to this is by using social media buttons, but don’t forget you can customize the look and placement of those buttons to fit your brand.
Encourage Audience Interaction By Showcasing Reviews
Sharing reviews from social media on your website is a great way to boost your brand and increase your credibility.
Use Analytics to Enhance Campaign Effectiveness
Using analytic tools, like Google analytics, is a great way for you to better understand who your audience is and how to reach them. Other analytics tools include Facebook Pixel and LinkedIn Insights Tag. With these tools you can check the demographic of your audience to help you create content that will resonant with them.
In the end social media is another great tool to help you connect with your clients. When integrating social media into your website and your marketing strategy, be sure to do some research. Look at the demographics of different platforms and how they operate to help you decide what platforms will best help you achieve your goals.
For help integrating social media into your website contact the MIBS, Inc. team today.