Use Your Color Scheme to Increase Website Engagement

As you probably already know first impressions are everything, especially given the fierce competition for consumer attention. Studies indicate that the average person has an attention span of about 8 seconds. Given the abundance of information presented to the average consumer on a daily bases, how do you catch someone’s attention in 8 seconds?  

You may not believe it, but your website’s color scheme is a vitally important part of catching people’s eye and making a good first impression. Understand that by “website color scheme” we mean more than just the color of your logo or the background of your site. Website color scheme or color palette refers to every color that appears on your website, from the header to the footer and everything in between.  Different color schemes can affect the way people feel when they see your website, and a consistent color scheme helps to create brand recognition.  

But if you’re not a designer or an artist the task of creating a color scheme for your website or brand can seem daunting. To make this easer for you the experts at MIBS, Inc. have a few tips about what to consider and where to start.  

Things To Consider: 

Color Psychology: 

A screenshot of Amazon's cart that include yellow call-to-action buttons.

Amazon uses an eye-catching yellow for their call-to-action buttons.

Color psychology is the idea that certain colors trigger certain emotions that can influence people to a specific course of action. This is important in web design for a few reasons. On the one hand an attractive color scheme attracts victors and draws them into your site. And, choosing the right color scheme will also give an immediate sense of your business and your brand. For example, a spa may wish to use the color green to install a sense of nature and calm in website users.  

In addition, certain colors help influence people to act, which could better your conversion rates. So, if you have a call-to-action button using a cheerful color like orange can get more people to click. For example, Amazon’s “Add to Cart” and “Proceed to Checkout” buttons are an inviting yellow.  

Visual Hierarchy: 

Your color scheme is one of the best tools you have to create visual hierarchy on your website. Choosing different colors for a headings and subheadings make them easier to distinguish. This principle also applies to elements on the website like buttons or headers and footers. Use standout colors to draw people to the most important areas of your website.  

Responsiveness and Accessibility: 

When choosing your websites color scheme consider how the design will translate to different screen sizes. Consider if test will be visible on smaller devices. Also keep in mind accessibility. Will people who are color blind be able to access all of the text on your website?  

Where To Start: 

Now that you understand the importance of color scheme it’s time to choose a pallet for you site. Decide what the goal of your website is, then do some color psychology research to see what kind of color scheme will help you achieve that goal. One resource that may help is the quiz from Grasshopper. It asks seven questions about your business and your client-base and then suggest a primary color for you.  

After you’ve chosen a primary color, consult a color wheel to decide what secondary and neutral colors will pair well. Your color scheme can have as many or as few colors as you like. But, most designers recommend starting with a triadic color scheme, which consists of three colors spaced out evenly around the color wheel. Canva’s color wheel is a great tool for helping determine what colors go well together 

For more information or to work with professional web design contact MIBS, Inc. today. Our team of experts will work with you to design the prefect website to help your organization achieve its goals